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Increasing your landing page conversion rates is very important. However, before we can talk about how to improve your landing page conversion, you have to know what a landing page is and how it can help to increase your sales. The landing page is the page that people land on after clicking on one of your ads.
It’s very important once they get to this page that they like what they see. Most of the time you can either grab them in the first few seconds or lose them. Your landing page is by far the back bone of your whole Internet marketing plan. Without a good landing page, you are going to be doomed to fail from the start. No matter how good your ad is or your product is, not having a good landing page is going to kill your business and customers. Now that you know what it is, we are going to talk about five ways that you can improve your landing page conversion.
First of all, whenever you place an ad, you want the ad to be linked to your landing page. The first thing that you are going to want on your landing page is to have it look very appealing to the eye! When they see your page, you want them to be hooked and not ever want to leave from there. The next thing that you are going to want is to get rid of a lot of the text. Sure you are going to want some, but you have to remember that most people just skip through a wall of text.
Ensure you have included a call to action towards the top of the page. There should be calls to action sprinkled throughout the remainder of your landing page content as different people have different tipping points in the sales process. Your sentences should be brief or dot-points.
So too much text just turns people off. Next, you are going to want to make sure that you have color and pictures, but you do not want too much. You want to make sure that you get a good vibe from your site, but at the same time, too much color or too many pictures will just scare them away. After that, you are going to want to make sure you only have one link on your page, and that is going to be the link to get into your main site.
You do not want people straying off on your home page to different places. Last, but not least, if you have any success stories that people have sent you, you may want to place them on your front landing page. People like to hear that the product they are about to use is being praised.
Having a great landing page is very important to the success of your online business. If you want everything to run smoothly and capture the sales you are going to want to make sure your landing page is a good one.
To Your Success!

How’s everything going on guys, just thought I’d give the beginners out there some guidance to PPC marketing. Here’s what you will learn:

 

In this post, we will begin our discussion on how to improve Click-Through Ratios CTRs and Conversion Rates (CR) to improve your ads and landing pages. I’ll begin our discussion of ads and landing pages in this lesson with the subject of subconscious advertising techniques.

The Right Touch

You want your ads and your landing pages to find and attract the right people for your opportunity. You want to attract people to click on your ads in the first place…and then you ultimately want them to join your program or buy your product or service (“convert”). Yes, this is known as the process of converting.

As discussed earlier, in PPC Search Marketing, however, there is an added twist. You don’t want your ads to attract people who are not inclined to join your program or buy your product or service (“convert”). You do not want tire-kickers to click on your ads. That only costs you unnecessarily and drives up your Conversion Cost (CC). You want your ads to be selective in their attraction. You only want clicks from those people who will react favorably to your landing page. Thus, we are discussing ads and landing pages together in this lesson because they are inextricably tied in this manner.

Your goal is to create an ad and landing page combination that will produce the most conversions per click (i.e. maximize your CR). To accomplish this goal, we to turn to psychology for some help.

The Subconscious Mind

How do you attract the people who will buy your product or service or join your network building program? Let’s look briefly at what psychology can tell us about how this is accomplished.

While the theories differ somewhat, it is generally believed that the human mind is a combination of conscious and unconscious processes. The unconscious is sometimes broken down into pre-conscious, subconscious, and unconscious. Rather than getting lost in this detail, however, we will refer to all three as the “subconscious mind” or the “subconscious.” The subconscious mind is where we get our “hunches” and “intuition.” It controls much of what we do.

The world is constantly throwing information at us. If you were to take a 10-minute walk down a busy sidewalk and then attempt to write an exhaustively detailed account of everything you encountered, you would have enough information to fill up an encyclopedia volume. First, there is the physical landscape. You may have passed hundreds of man-made structures and hundreds of naturally occurring structures. You may have passed thousands of plant species and hundreds of animal species. There were certain weather conditions also. Then, there is the human landscape. You may have passed 50 or more people, each with different physical characteristics, different clothing styles, different attitudes, different moods, and different ways of interacting with you as you passed.

Somehow, your brain has to deal with all that information, while at the same time dealing with all the other stuff that you may be thinking about – What do you have to do at work today? – What you are going to do tonight? – Is your spouse or partner mad at you for what you said last night? – How are you going to get all the bills paid this week? How are you going to lose those extra pounds? – etc. – etc. How do our brains deal with so many issues?

Well, obviously, not all of this information is dealt with consciously. There is simply not enough time to think out loud to yourself about all the observations you make and all the choices you make. Yet, despite this lack of time, you cannot afford to ignore certain important signals. For example, one of the people you passed on your walk may have looked threatening. While you may not have consciously made that observation, a signal was triggered in the back of your mind to glance back around and make sure the person kept moving away from you. You probably could not recount a list of things about that person that made you feel that way – it was just a feeling. The person just made you uneasy. That is your subconscious mind at work for you, keeping you safe. On the other hand, if you passed someone you found attractive, you may have found yourself pulling your stomach in and holding your chest out. You didn’t decide to do this. You just did it. This is your subconscious mind at work for you, keeping you attractive as possible for those you want to impress.

In all these cases, you likely responded before you even had time to think about it consciously. Much of our behavior is controlled by our subconscious mind in this manner. If we had to think everything out consciously before we acted, we would never react to most of the things that happen to us. Thus, our subconscious minds control much of what we do.

Psychology Of Subconscious Advertising

In advertising, you direct your efforts not just at the conscious mind, but also at the subconscious mind. Thus, you need to create materials that not only lay out the logical reasons to join your program or buy your product or service, but also get a positive reaction from the viewers’ subconscious minds as well.

The conscious mind responds to information and does so logically. The subconscious mind responds to signals and does so emotionally. The design of our campaign should appeal to each, but at the appropriate time.

How Does It Work?

It always amuses me how chewing gum is sold in television advertisements (so much so I think I have mentioned it before in this course). Chewing gum advertisements portray the gum as making you more attractive to the opposite sex. Anyone who thinks about it logically knows that your choice of chewing gum will not effect your ability to attract a romantic partner. Yet, the advertisements are reasonably successful. Why?

Recent studies on negative political ads have discovered that, even though people are consciously aware that negative political ads are usually fast and loose with the facts…and even though people consciously claim that such ads will not influence them, the ads still have an effect. Why?

With both chewing gum ads and negative political ads, the conscious mind is saying one thing and the subconscious mind is saying another. With respect to political ads, the viewer’s conscious mind might be saying “this ad is misleading and disgusting and I will not be influenced by it,” while at the same time their subconscious may be saying, “anything could possibly be true and this is scary…and because these signals are being sent, perhaps I should be cautious about this person”. With respect to the chewing gum ads, the viewer’s conscious mind might be saying, “I’m not stupid, I know one brand of chewing gum over another is not going to make me sexier”, while the subconscious mind might be saying, “what the heck, I want to be sexy so bad that I’ll try anything…after all, what can it hurt to try it.”

The marketing experts who craft the chewing gum ads know that people do not spend a lot of time deciding which brand of chewing gum to buy. They know that the decision does not warrant that much thought. They use this to their advantage. The advertisements are often even tongue-in-cheek. They are not seriously trying to convince your conscious mind that their brand of chewing gum will make you sexier than the next brand. They know better than that. But, they know they can convince your subconscious mind with the right signals and that you will be unwilling to spend the time for your conscious mind to talk your subconscious mind out of this proposition. When you reach to buy chewing gum, subject to your habits and taste choices, your subconscious mind will steer you to the brand with the most effective subconscious advertising.

How To Use Subconscious Advertising

To determine the things of interest to the subconscious mind, we need only look to the list of basic human needs. Basic human needs are generally considered to be: safety, food, sex, shelter, social acceptance and inclusion, and adventure. Thus, these, and similar interests, are the interests the subconscious mind is geared to monitor.

Fear is often an element in subconscious advertising. “Fear of loss” is often discussed as an effective technique used by marketers. You may have landed on a Website offering something, but the offer ended that day. The site may have displayed the date you were there as the expiration date of the offer. If you go back to the site the next day, you may find that the expiration date has mysteriously been extended by a day. Same thing the next day. Some sites are programmed to display the current date as the expiration date. This is so that anytime anyone views the page, it appears to be the last day of the offer. While you may question the ethics of this type of marketing, it does occur frequently and it does subconsciously invoke a “fear of lost opportunity.” If you do not act today, you may lose out. Even though you may consciously question whether the offer really expires, your subconscious will feel the need to make a decision now while the offer is available.

Department stores are often accused of raising their prices so they can put items “on sale” (while still offering them at the originally intended price). Shoppers see that the item is “on sale” and subconsciously (and sometimes consciously) feel an urgency to get the item now while “on sale,” even though the price for the item is no lower than at other stores where it is not “on sale.”

I am not suggesting that you use these techniques, but I refer to these as common examples of subconscious marketing. Another common, and perhaps more legitimate, method is to use photos that show a group of attractive, stylish, intelligent-looking people enjoying the product or service. The subconscious desire to be included in this group has an effect.

A recent example I saw was an e-mail containing a picture of a strong attractive man in a tank top and blue jeans at the beach attending to his sailboat, while talking on the phone to a not-unattractive, but nerdy looking, young man in an uncomfortable-looking suit in a small business cubicle. The tanned, comfortable, and attractive-looking beach guy was explaining the benefits of his business to the nerdy, untanned, uncomfortable-looking potential subscriber. The subconscious implication is that the young nerd can become like the sexy beach guy, but it will take joining the program to get him there. Reduced to its essence, this photo is saying to the subconscious mind, “joining our program will make you sexy.”

In ads where you cannot use pictures, you should seek the same effect with words. You need to create a strong need for quick action – a fear of loss from inaction. You need to suggest that the product or service is the choice of attractive, intelligent, sexy people. With your choice of words, subtly associate the product or service with attractive women, strong men, good food, secure shelter, safety, and adventure.

NOTE: I recognize that a “safe adventure” is a bit of an oxymoron. Yet, that is exactly what our subconscious minds seek. The subconscious mind is not good at making intellectual reconcilliations and hard choices. Rather, it wants the best of all worlds. The popularity of “adventure parks,” where danger is simulated, but safety is ensured, is a good example of how understanding the subconscious mind can lead to a successful product. You should simultaneously make your product or service sound safe and yet adventurous.

Illegal Subliminal Advertising

Speaking to the subconscious is a controversial topic. In fact, certain techniques, known as “Subliminal Advertising” are illegal in many jurisdictions. “Subliminal Advertising” involves hiding a message, such as “eat popcorn” in a film or TV show. This is done by showing the message for such a short period of time that the conscious mind does not see it; but, allegedly, the subconscious mind does. The science on whether this works is in some dispute, as the original studies on the subject turned out to have been fabricated. In any event, “subliminal messages” in that sense (hidden commands) are not what we are referring to in this lesson. We are referring to choosing words and pictures that send the right signals to the subconscious mind, while making the logical (conscious) arguments for your product or service.

Limits Of Subconscious Advertising

The subconscious, despite its vulnerabilities, knows how to spot a blatant lie. For a subconscious suggestion to work, it has to be somewhat plausible. If it is entirely implausible, it can backfire. A recent U.S. Senate race dramatically proved this point. One candidate ran an ad suggesting the other was “Godless,” when in fact the attacked candidate was a regular church goer and Sunday School teacher. Despite the fact that negative political ads are usually effective to some extent, this negative political ad is believed to have backfired dramatically because of its blatant dishonesty.

Interestingly though, recent studies have shown that even when a viewer knows that the suggestion is not true and consciously says they will not be effected by it, it still has some slight effect. It appears that there is a line somewhere, however, that when crossed nullifies all effect of the subconscious suggestion and can even backfire.

A dishonest negative attack on a competing candidate, product, or service itself sends a signal to the unconscious mind of the viewer. The signal is something to the effect of “this messenger is dangerously negative.” If that signal is stronger than the signal meant to be sent…as when the ad is too negative and too implausible…the perceived danger of the messenger outweighs the danger in the message. That is, the subconscious mind of the viewer is more alerted to the danger from the negative messenger than it is to the purported danger in the negative message. Thus, you should beware of using negative attacks on competing products or services, other than to subtly make them appear boring and ineffective compared to your product or service.

Recent Apple television commercials are a good example of negative advertising that may be effective. By using two characters (one to represent Microsoft and one to represent Apple), and making the Microsoft character appear unattractive and incompetent, while the Apple character has confidence and appeal, these ads are a good example of the application of subconscious appeal used to create a negative image of the competition. The ads avoid “crossing the line” by making the Apple character appear to be somewhat compassionate for the Microsoft character. Thus, the Apple character does not appear dangerous or unfair, just more “cool.”

Practical Application To Search Marketing

Subconscious appeal in advertising is most effective when the least conscious mental thought is employed by the potential customer. Subconscious appeal works well for chewing gum because people do not devote that much conscious time to their choice of chewing gum. It works less well for larger purchasing decisions which require a lot of conscious thought.

For most things more important than chewing gum, people spend some conscious mental energy before making a purchase. The results of that conscious decision is affected by the subconscious appeal, but the conscious process plays the main role. This becomes more and more true as the price and significance of the purchase increases.

Any time you develop an advertisement, you can employ both conscious and subconscious appeal in your choice of words and images. Knowing when to employ more of one than the other is a secret of effective advertisers.

Remember that in PPC Search Marketing we want to limit the clicks on our ads to just those who are most likely to subscribe to our program or purchase our product. Then, when they do click, we want to be sure and close the deal with our landing page. Knowing how subconscious advertising works helps us greatly in this particular balancing act.

Here’s the secret. In your Search Marketing Ads, use conscious appeal. That is, describe the benefits of your product or service and appeal to the logic of the viewer to create interest. This way, only those who have given some conscious thought to the benefit of your program or product, and found it of interest to them, will click on the links. On the other hand, on your Landing Page, use subconscious appeal to its full extent! Once you have paid for that click, pull out all the stops to make your product or service appeal subconsciously to the visitor. Use powerful wording that appeals to emotion as well as logic. Use photos and images that invoke attractive people with the promise of social acceptance and business success. Make your product look as safe as possible, yet as exciting as possible. Make it sexy!

This approach works very well in Search Marketing because your ads are limited to words only anyway. While it is possible to use subconscious appeal very effectively with words only, pictures are indeed worth a thousand words when it comes to subconscious appeal. Search Marketing is designed for short, logical, textual ads on the Search Engines that lead to media rich landing pages that close the deal with subconscious appeal.

If your results show that your Search Marketing Campaign is failing because you are simply not getting enough clicks in the first place, you may need to spice up your ads with some subconscious appeal, but if you are getting enough clicks, it is better to wait for the landing page to bring on the subconscious appeal full steam.

Conclusion

PPC Search Marketing involves the use of “Ads” and “Landing Pages.” The Ads are short and restricted to words only. The Landing Pages are under your control and can be as media rich as you can make them. To obtain the desired CTR and CR, you must balance your Ads against your Landing Pages. To avoid a low CR, limit the appeal of your Ads to just those likely to convert. Thus, use logical persuasion in your Ads, to limit your Ads to only those truly interested in your product or service. Then, use subconscious advertising on your Landing Page to ensure a good CR. If your ads are not bringing enough clicks, you may want to add some subconscious appeal to the words used, but otherwise keep it limited. Pull out all the stops on your Landing Page, however, and convince your viewers subconscious minds that your product or service will make them sexy!

The landing page is one of the most significant elements in PPC. There are many resources about how to optimize the landing page. Within this article, you will discover and learn best practices, basic great tips and inside secrets of how to build and optimize your own landing page as an affiliate marketing entrepreneur. It is obvious that if you can not turn those visitors into buyers, you will not make any money on the internet through PPC online advertising.

For affiliate marketing entrepreneurs, the most effective approach to maximize profits on the internet is to provide a solid review page and quality content for what visitors are looking. Below are the best practices and basic great tips you must know when you are advertising your affiliate products through PPC online advertising.1. Make a Strong Review and Recommendation. With the strong unbiased reviews and recommendation, there are better opportunities to turn your visitors into buyers. Many studies reveal that people are always looking for their solution toward to their problem. Also, they love the personal recommendation with unbiased. To write the strong reviews, you should test the products hardly by yourself. This is the best way to give the strong recommendation. However, it can cost you a lot if you go for this approach. Another great way is to do effectively research the product in detailed. You can research others’ opinions, read reviews, participant in the forums for exchanging and try trail version of those products.

The real secrets of giving strong recommendation are to: (1) test heavily the products by yourself (2) exchange the ideas and opinions in the forum about those products (3) research effectively the products in detailed and (4) provide great real customer testimonials.2. Address Clear Benefits for Readers. Many researches and experiments reveal that benefits are very influenced for visitors. With those clear benefits, it is easier to convince those visitors to make a purchase. Thus, you have to give clear statement of benefits on your landing page. However, it is much easier to turn the visitors into the buyers if you can address the strong benefits direct to what visitors are searching.

The real secrets of the power of benefits are to: (1) list all possible benefits for each products in your review page or landing page (2) highlight the strong benefits for what visitors are looking and (3) keep those benefits short and cut to the point.3. Highlight Search Keywords in the Landing Page. Obviously, you are advertising and building the landing page based on the given focus keywords (or search keywords). Thus, it is a great idea to highlight those keywords into the landing page. You should include those keywords in the title, header and content as much as possible.

The real secrets of including those keywords are to: (1) choose the niche keywords for what those visitors are looking (2) include those keywords into title, META tag, header, and content (3) choose and insert secondary keywords (another niche keywords) into the landing page and (4) focus on the keyword density; it should be around 2-5% of total words.4. Provide Easy Navigation for Leading to Merchants’ Site. The key to your success for converting those visitors to buyers is to lead those visitors to the merchants’ site. You have to provide easy navigation for leading to those sites. The easier your navigation is, the more opportunities for visitors to click and visit are!

The real secrets of navigation are to: (1) provide more than one exit links leading to merchants’ site (2) lead the visitors to the right landing page and (3) ensure that those links are workable.5. Compare Multiple Products at a Time. Another best practice for building great review landing page is to provide the comparison among 3-10 affiliate products at a time. This has been proven that it is the most effective way to grab the visitors’ attention. If you provide less than 3, it seems that you do not conduct a well research. Otherwise, it will be too much if you compare more than 10 affiliate products at a time in the landing page.

The real secrets of comparison are to: (1) list all possible advantages and disadvantages of those affiliate products (2) keep those comparison short and precise and (3) give ranking number for those affiliate products with unbiased.6. Keep it Clear, Complete and Concise. Obviously, the landing page should be a simple single page where you put all possible reviews, recommendations, comparison, customer testimonials and ranking. Many studies reveal that the golden rule of highly successful and conversion rate landing page is to keep your landing page clear, complete and concise.

The real secrets are to: (1) review, revise and minimize the content and (2) format the landing page properly (e.g. font, layout and size).

Final thought, the landing page is one of the most significant elements in PPC online advertising. For affiliate marketing entrepreneurs, the review page is a crucial page for advertising their affiliate products through PPC online advertising in the affiliate marketing business. The golden rules for building and optimizing the landing page or review page are: (1) give benefits or solution for what visitors are looking (2) address the strong reviews, benefits and customer testimonials and (3) keep it clear, complete and concise.Learn more secrets of how to turn visitors into buyers and earn top affiliate commission with hottest and advanced affiliate marketing strategies. Also, you will discover up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. Finally, you will save your time and money for your trial & error.Join now – get the full access to unlimited business and revenue ideas, detailed reviews of your sale letter, candid critiques of your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover and learn proven moneymaking secrets to instantly increase your sales over $10,000 per month or more!

Read more valuable articles, news and up-to-date information about home based affiliate business at: http://www.zMillionDollars.com/blog. You will discover a wealthy of informative about how to start, build, run and grow your home based affiliate business.

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

The use of a landing page is normally included in most businesses located on the internet. Many however may still question what EXACTLY is it suppose to accomplish? Oh yeah we all know you’ve got to build a list and this page is where we get visitors to leave their contact information. In fact compiling a list of subscribers is an essential part of building an online business. The question here is besides collecting contact information does our landing page have any other objective? Can we ALSO try to sell a product, or sell ourselves, just promote a free giveaway, or perhaps all of the above?Your landing pages will be the first page any website visitors will see on your site. This page, known commonly as a squeeze page, serves to greet visitors and sometimes gives a brief overview of the benefits to be gained from a product or service located on the sales page.The most common intent however of the squeeze page is to get the visitor to leave their contact information. It is quite usual that the offer of a free gift is made in exchange for this information.Like our sales page, our squeeze page needs to have a definitive purpose or intent. When website visitors arrive at this page they should have no question as to what it is you want them to do. With that said the objective of any squeeze page should be clearly understood by these visitors. Attempting to accomplish too many things on this page will only serve to CONFUSE them. This confusion usually leads to inactivity on the part of any visitor to your site.Landing pages should accomplish one of the 5 following objectives:1) Gets a visitor to leave their contact information granting you permission to follow-up with them via email. This is the PRIMARY goal of any squeeze page and as mentioned earlier the offer of a free gift is effective at accomplishing this.2) Dispenses useful information to the website visitor.3) Compels visitors to click on a link to visit another webpage.4) Encourages a visitor to spread the word to a friend or perhaps shares the information they found on your page at their own site.5) Convinces or persuades website visitors to purchase something.When constructing your landing pages the need to MINIMIZE the number of objectives you want them to accomplish is critical. Choose the objective and build your page to support and accomplish this singular intent.Your landing page is just ONE component of your overall marketing strategy so build it and allow it to focus on just that ONE thing.The landing page plays an integral part of any online business. Consider it front doorstep of your website. By assigning this page, or any others on your site for that matter, too many responsibilities, you will be decreasing its effectiveness. This will translate into any website traffic turning away before they ever even enter your site.

Most people get into a home based business with an affiliate program or by joining a network marketing company. And one of the benefits of becoming part of an established program is the fact that much of the advertising documents are done for you. Such as a website, sales copy, banners, etc.

But if you want to maximize your advertising dollar you need to set yourself apart from the rest and a landing page also known as a “squeeze page” is the perfect method.

Creating your own landing page gives you freedoms to generate traffic you don’t have with the company website. Below are a few ideas that will increase your traffic when utilizing a landing page over the company website.

It’s not all about you

The information on the landing page should not be all about you nor should it divulge your entire product. The key to a good landing page is “what’s in if for them”. You want to make it captivating so they are willing give you their information to find out more about what you have to offer.

Every good landing page will provide something to the reader. In order for them to give you what you’re looking for, their name and email address, they want some value for that information. This can be in the form of a free e-book, news letter or maybe a series of training on say driving traffic to your website. If the information you provide is of value, this positions you as an authority and increases your chances of making a sale. The key here is to always give before you expect to receive.

It’s all about traffic

Make sure you headline utilizes the main keywords you want to use to attract you prospect. And make sure you use it within your first six words. This helps the spiders know what your page is about and how to list you.

Also very important make sure the words on the page are not just words; they should have real meaning to your niche and provide search engine optimization benefits. In other words use good keywords that will cause someone looking for your product of service to want to click and go further. Pick wisely, and don’t use too many. If you use them too often you will look like a spammer and that will hurt more than help.

If you like to be in front of a camera, video is a great option for your landing page. People like to know who they are dealing with. If they see a real person who is offering real value you are more likely to have them move on to the next page.

I hope these few tips help you as you think about the design of your landing page. If you follow these few tips you will see increased traffic over the standard provided page offered by your affiliate program.

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.  It’s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.  The same is true for those who make use of other pages like a “contact us” page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.  So if you still don’t have a landing page for your ads, you better start creating one now.  And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

Free is a very persuasive word which as a small business; is a no brainer when it relates to advertising. Creating a Facebook business page is great way in adding to the overall strategy of your online presence and is a great tool in promoting your website while connecting directly to your customer base. Facebook boasts 300 million active users worldwide and is growing every day. Within this article, you will find the necessary steps to get your business profile up and running in very little time.

The very first steps of any online marketer’s/businesses careers should be to get an AUTORESPONDER service and a LANDING page. We’ll cover the two subjects in more details below.AUTORESPONDER

What?An Autoresponder is an automatic mail machine, i.e. it sends out predefined mails, in the intervals you define, to a set of recipients.

Example: You have a mailing list of 100 recipients. You have 20 written mails you like to send your recipients, starting with mail 1 now, mail 2 in 2 days, mail 3 in 10 days, mail 4 in 11 days etc etc..Why?The reasons for having an autoresponder service are many, but we just list the most important ones;

- You build your OWN list of leads. Many programs have autoressponders built in them, but if they close or for any reason vanish, ALL your leads will vanish as well. You have probably heard the phrase “The money is in your list”, and that is absolutely true. Just imagine to build a list of many thousands leads/buyers, just to lose them because a company shut down. Don’t let that happen, set up your autoresponder service and protect your “gold”.

- You save a lot of time. This is AUTOMATIC and as soon a lead/person subscribe to your list, the predefined mails are being sent out in the frequency you have defined. Works like a clock.

- You can send new mails to your list whenever you want. There are no restrictions and if you have valuable information to give your list, just write the mail and send it.

How much does it cost?

Well, there are different services out there, but we recommend Aweber. The is by far the most reputable service out there, and it’s used by thousands of online marketers and businesses. The cost is $19.00 a month (you can also subscribe to a more advanced service at Aweber, but this is more than good enough), and it’s worth every penny. Include that in your cost budget.

This a a fantastic tool and a MUST have for any networker, internet marketer, and online business.

LANDING PAGE

What?Simply put, this is just a form on a website where a person leaves his/her contact details, i.e. name, email address and maybe telephone number.

Why?All online businesses should have a place where people can leave their contact information in order to receive more information. This is the easiest way to get people to ask for more information, and the percentage doing this instead of writing an email is MUCH higher. The higher percentage you get, the more leads you get and finally the more sales you get.

How much does it cost?This is free as you just have a form on your webpage, but if you find it difficult you can use some tools or websitebuilders that take you through this step by step.

CONNECT THE LANDING PAGE WITH THE AUTORESPONDERThis is done very easily, and by adding a code to your or your company’s webpage the connection is made. The subject is thoroughly described at Aweber. By connecting the two, the contact information a person leaves on your landing page is automatically added to your autoresponder mailing list.

To your online successTom HammerborgGet your free e-book “how to set up your blog” here: http://qualityNetworkers.com

What do the most successful MLM businesses have in common? If you answered that they have a great landing page that draws customers in, then you are on the right track. The landing page is a billboard that will help your potential customers see how valuable the product or service that you offer is. It makes them realize that they will be able to succeed if they use your product or follow your principles. Anyone who wants to have a legitimate home based business that is successful will need to know how to create one of these landing pages.

Entrepreneurial success depends on many things. You need to have the will to follow through with your plans that will help lead you to success, and you need to have the knowledge to get there. If you have never run a business before, you have no need to despair. If you are planning to work from home, then you know that it is going to take a lot of work and you are willing to work hard. After all, nothing worthwhile comes easily.

You can find companies that will offer you the success training that you need to create that perfect landing page and that will be able to steer your business in the right direction. They will be able to help you learn how to craft the words on that page that make it impossible for a customer not to click through and learn more about what you are offering. When you are creating a landing page, you have to make sure that the reader realizes that your product could change their life for the better.

Rather than simply finding a company that will only be able to help you with the page or teach you how to write one on your own, choose a training company that will teach you everything you need to know about growing a successful business. They can teach you about goal setting and how to gain leads, as well as how to drive them to your brilliant landing page. They can help you to understand time management as well as how you can make the Internet work for you with all of the social media marketing opportunities that are available. The road to success starts with the right training. One of the most important destinations on that road is the landing page.