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How Real Estate Agent Direct Mail Marketing Can Increase Your Business

According to the US Postal Service, 98% of consumers bring in their mail the day it’s delivered, and 77% sort through it immediately. Now, imagine a piece of Real Estate Agent Direct Mail strategically delivered to one of those consumers, filled with information that addresses one of their immediate needs. It’s like scheduling a face-to-face meeting with your ideal consumer, since Direct Mail gets you literally in the front door!
If you are a Real Estate Agent in Orange County, California searching for the most effective way to reach your clients and prospects, Real Estate Agent Direct Mail Marketing may be the answer you’re looking for. Here are some ways Direct Mail Marketing can effectively increase your business…

Hit your target.
Determine who you’re trying to reach and focus on reaching them. Mass advertising can be expensive and isn’t always an option for small businesses. By contacting only your ideal client through targeted Direct Mail Marketing,  you eliminate unnecessary marketing efforts and drastically increase your return on investment.

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Connect on a personal level.
Addressing your clients by name, and offering them service based on their needs, forges an automatic connection which makes them more likely to respond. In fact, 55% of consumers “look forward” to discovering the mail they receive, and you want to ensure your piece is there for them to discover.

 

Customize it your way.
Infusing the unique traits of your business into your Real Estate Agent Direct Mail Marketing pieces is easy, and you can customize your program the way you want. Some examples of customization include showcasing real estate accomplishments, informing readers of market trends, or simply wishing them a happy holiday!
Give them something to hold on to.
Physically placing your message in your customers’ hands engages them in a tactile way, and providing them with useful information encourages them to interact with you and keep your piece handy.

 

Track your success.

 

Real Estate Agent Direct Mail Marketing is one of the few media channels that allows you to track the success of your campaign, and it’s as simple as counting the responses you received from that particular piece. By tracking and analyzing your results, you can make the necessary adjustments to your program to generate more leads.

The key to building a strong brand as a Real Estate Agent in Orange County, California and increasing that brand’s value is consistent, regular marketing, and Direct Mail marketing pieces are an easy, cost-effective way to do this. Connect to your target client today with Direct Mail marketing and increase your business!

Michele Butler is the Owner of All About You Marketing, a company that specializes in marketing and promotional items for real estate agents in Orange County, California.  She can be reached at 714-960-9878 ext. 302 or Michele@AAYMarketing.com.

http://www.articlesbase.com/marketing-tips-articles/how-real-estate-agent-direct-mail-marketing-can-increase-your-business-4151648.html

It can feel overwhelming when you first decide that you want to take more listings. Regardless of economic challenges you will always find competition when targeting sellers to list their home. For many agents getting to 1-2 listings a month never happens. They provide the excuse of “that’s just sales” or “hey it’s feast or famine”. Instead of approaching the business like every other agent and struggling to take 1-2 listings monthly I invite you to consider a different approach.

Before diving in to making calls, sending letters, door knocking, or even setting up a new website, consider what your overall real estate marketing approach. To help you start in the right direction consider asking yourself the following questions.

1. What is my marketing personality?
2. Have I tried any seller marketing in the past with some success?
3. What can I put into action daily that will bring me leads?
4. What am I willing to pay to get a single listing? (consider having a rule such as 7% of your gross commission)
5. How can I make it easy to track my results?
6. How long will I stick with a marketing program before I make a change or cut it entirely?
7. How can I develop systems that will have automatic follow up to compliment my active marketing?

Before launching any marketing where you want to take more listings consider answering the above questions. Once you have the answers to those questions then you can put a marketing system into action. To take a serious volume of listings (30 or more a month) will require a minimum of 4 systems working for you all of the time. Most real estate professionals run one, referrals, which will tram them in survival mode.

Although each system can be different depending on your personality, consider a minimum of the following rules as you create your system.

1. Consistency – What can you have done daily (or do yourself) that will run your marketing? Can you send out postcards each day? Can you send out emails to prospects daily? Can you write an article? To bring in consistent leads requires consistent action. Have a system that allows you to put marketing into action each day of the week.

2. Active Marketing – While it would be nice to send out a few postcards or emails and wait for listings to come to you, that isn’t realistic. Part of your system should involve phone calls. You can call off of those who have requested information, the key is to set time aside each morning to call AND… you better call every morning.

When you can answer tough questions and create a real estate marketing system that has consistency and active marketing you will be on your way to taking 30+ listings monthly.

Get my power-packed free Real Estate marketing book today and start taking more listings now.

http://business.ezinemark.com/real-estate-marketing-systems-17bcdcbba28.html

I often think of my friend, Dean Jackson, as one of those all-things-to-all-people kind of guys.  In addition to being my friend, he’s my coach, and my golfing buddy; to his wife, he’s a great husband; he’s a creative, prolific writer; and to many Lenders and Realtors he’s the marketing guru who’s helped them become top producers.

But even though Dean is one of those all-things-to-all-people guys, when it comes to real estate and lending, he’d be the first to tell you that the last thing you want to be is all things to all people.

Think of it:  How many times have you seen a real estate ad that looks like this:

First-Time Buyers • Move-Up Buyers

Luxury Homes • Condos • Townhomes

Short Sales • REOs

And a lender’s ad that looks like this:

Conventional • Jumbo • FHA • VA • Construction

Investments • Second Mortgages • New Purchase • HELOCs

100% Financing For Those Who Qualify

These are ads by Realtors and Lenders who are trying to be all things to all people.  And that’s understandable – to a point – especially in this market.  You want to grow your business, or at the very least have a consistent, predictable, reliable income.  So you think, “If I could just work with one first-time buyer, one move-up buyer, and one luxury home buyer each month, in each of the three towns in my county…”

The problem is that you’re trying to do too much, and you’re spreading yourself too thin.  Keeping up with all that variation is complex, like spinning too many plates in the air at the same time.  You have to juggle all the knowledge of those markets in your head, all the inventory, and all the needs of all those individual clients.  At best, you’re working too many hours for too many days.  At worst, your plan isn’t working at all.

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The first time I heard Dean say, “Select a single target market,” I remembered back to my days as a Realtor and thought, “But I’d starve if I only worked with first-time buyers!”  But that’s exactly what Dean was suggesting:  a single target market of first-time buyers or move-up buyers or luxury home buyers, in a single target area such as Dublin or Livermore or Orinda, not the “East Bay” or “Contra Costa County” or “Northern California.”

Here’s what Dean is talking about.

You choose your single target area, then you access your MLS and find out what price range has been selling the most in that area in the last 30 days.  Let’s say it’s 0,000 to 0,000, and in your market that’s a first-time buyer price range.  That’s going to be your focus, and you’re not going to let your personal preference for selling 0,000 homes get in your way.  That 0,000 to 0,000 is where the business is.

Now, just as you’ve narrowed your focus to a single target area and target market, you’re going to narrow the focus of your advertising.  A highly targeted ad will generate a significantly better response than a general ad that tries to be all things to all people (see above).  You decide to run a classified ad in the local weekly that’s delivered to two apartment complexes in or directly adjacent to your target market.  Your ad would look something like this:

Are you tired of paying your landlord’s mortgage?  Would you like to take advantage of the great opportunities in this market and become a homeowner?  A new Free Report, How To Stop Spending Money On Rent And Own A Home Instead, is available simply by calling 800-000-0000 or emailing john@johnsmith.com.

Your ad offers something of value with no strings attached (Dean calls this “Leading with the giving hand”).  And yes, some people in your target market will request the Free Report and – end of story.  But others will be impressed with your offer, and the fact that they call or email you is the ideal way to start a relationship – much better than a headline that shouts They’ll welcome the opportunity to speak with the provider of this great Free Report, and they’ll ask you to help them.

This strategy works equally well for Realtors and Lenders.

By focusing on a single target market you can speak to that group specifically.  Instead of running an ad that touts you and your services, you run ads that attract the attention of people in specific situations with specific needs.  Because your ad speaks directly to their issue or dream, they’ll contact you to learn more.

If you can avoid the temptation of the “I can help anyone, anywhere, anytime in the entire Tri-County area” syndrome, you’ll be well on your way to not just choosing a target market – but dominating it.

http://www.articlesbase.com/marketing-tips-articles/how-to-generate-real-estate-business-with-targeted-marketing-1589847.html

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How to Use Keyword Writing For Niche Marketing

For a blogger which includes a foundation in public areas operations plus promotion, I’ve continually want to aim this powers on one special shopper plus get them to be an awesome being successful. Around 2004 & 2005, Manged to get this need. Elaine VonCannon, your REMAX Investment real estate agen around Williamsburg, Va, obtained experimented with enter into the best home industry plus succeed inside of a sector where ‘old guard’ contains a stronghold. Sidhe Speaking web marketing ways made it simpler for establish the girl’s employment for a real estate agen. Plus the girl’s profits plus promotion capabilities made it simpler for converted a turns Sidhe Speaking developed within sturdy profits.

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For a blogger which includes a foundation in public areas operations plus promotion, I’ve continually want to aim this powers on one special shopper plus get them to be an awesome being successful. Around 2004 & 2005, Manged to get this need. Elaine VonCannon, your REMAX Investment REAL ESTATE AGENT around Williamsburg, Va, obtained experimented with enter into the best home industry plus succeed inside of a sector where ‘old guard’ contains a stronghold. Sidhe Speaking web marketing ways made it simpler for establish the girl’s employment for a REAL ESTATE AGENT. Plus the girl’s profits plus promotion capabilities made it simpler for converted a turns Sidhe Speaking developed within sturdy profits.

Web marketing: WEBSITE POSITIONING a Seed with Advancement

Around 2003, I actually previously worked for your Advertising business, Wasabi Pr, around Saluda, North carolina. That it was listed here we initially acquired connected with an pure WEBSITE POSITIONING strategy through the women who seem to calling micro a Pr Chase. The woman reported the perfect procedure for web-site promo appeared to be to jot down a person posting per 30 days this trains subscribers for a products. A Pr Chase as well advisable a directory of posting entry web pages when all these reports may just be created. Around Thinking about receiving with 2003, I actually assured Elaine VonCannon we would probably enable the girl’s publish quite a few reports plus posting these folks for web pages round the online. Elaine was in the earliest 6-8 many months with discussing REMAX Investment around Williamsburg, plus appeared to be working with common advertising models (impress media channels, brochures) to develop the girl’s expert services. Most people fell quite a few reports amongst Thinking about receiving plus April and after that the woman chosen to prevent, owing to cash fears.

Thinking about receiving 2004 – Topic Sells will be Communicating with People By this Web-site

Elaine called people at the beginning with Thinking about receiving 2004 so that you can i can find out the woman appeared to be benefiting from turns with the reports most people written plus written and published around quick 2003. The fact is, the girl’s potential clients brought up a reports on the list of learn. A reports most people written and published around 2003 ended up being redirected on the way to housing individuals, have been serious about rehabbing plus selling asset while in the Williamsburg vicinity. There initially were as well one or two reports this qualified subscribers pertaining to housing usually. For the reason that the woman appeared to be benefiting from turns with the web-site, Elaine want to commence plus publish some other reports, this occassion concentrating on the girl’s reports for pensionable plus relocation to your Williamsburg vicinity. He did this a money-making visitors the woman want to arrive at. I actually concluded effortlessly. The woman expected this information plus I actually shared with her to use the girl’s capital outside impress media channels and then to indicated all of within web marketing. I actually provides the girl’s that your would probably pay the balance of royally. The woman observed this ideas, plus started off a strong ruthless establishing agenda with 3-4 web marketing reports per 30 days.

Keyword and key phrase Crafting for any Topic Sells

For the duration of all of our collaboration, it is important Elaine plus I did so appeared to be aim all of our narrative strategies to the topic sells the woman want to take. Sidhe Speaking company with keyword and key phrase freelancers written reports centered on a pensionable visitors, which will regarded Williamsburg as being the pensionable investment of your East. Most people searched actively playing golf tutorials plus actively playing golf neighborhoods in the market, plus started off compiling enlightening reports pertaining to all these content. Eventually most people made reports centered on boaters, which will posted marinas in the market plus are created to take people today serious about obtaining waterfront homes. Every one of these strategies previously worked. All these reports essentially contributed the specified page views so that you can Elaine’s web-site plus the girl’s cellphone started off buzzing. In the near future the woman appeared to be executing a profits the woman essentially created micro executing – a luxury housing profits all of Real estate agents dream of. I actually appeared to be content when value.

2

Keyword and key phrase Headliners to get Topic Sells

That i tale by using Elaine this the woman works miracles headline blogger. She’d cellphone people right up in the least working hours of your day and night by using strategies to get brands. Some ended up being takeoffs for good old 1970′s audio and also prevalent clichés reworked. That i happy with the girl’s this brands would have to be 7 thoughts and also a reduced amount of plus punchy, plus the woman increased by to your function. Even today, I believe a news on her behalf reports absolutely are a massive element of just what exactly will help the theifs to often be picked out to get electric e-book round the online..

Web marketing fairly often

Elaine VonCannon is definitely sold on web-site promo from month to month. The woman essentially averages some reports per 30 days to develop the girl’s web-site www.voncannonrealestate.com. Around Thinking about receiving with 2004, the girl’s website research proved 5, 000 people today joining the girl’s web-site. Around this writing around April 2006, the woman at this moment averages through 100, 000 per 30 days so that you can the girl’s web-site, by using 8-10 telephone calls 7 days. The positioning is definitely building turns for her, plus primarily while in the relocation plus pensionable sells.

Every marketer ready to get being successful will have to generate a common investment so that you can content plus entry fairly often. Web-site promo also need to involve occasional electric article writing, plus uploading innovative subject material to your web-site fairly often. As a final point, supplement the following by using quite a few Paid advertising Expert services, plus the web page promo practices inborn so that you can being successful are especially into position.

Without the need of a web site promo system into position every business enterprise is often reassured of one element: your competitors might be working! And they’re going to often be earning a turns you could possibly yield to the web-site, never you actually. Hence when your enterprise is definitely ensnared regarding the ‘promote the online world site’ and also ‘leave the web page only for a little bit and then determine just what exactly happens’ try to remember — web marketing will work. Keyword and key phrase crafting in addition to topic promotion is actually a system gives a person’s products a fringe over the internet.

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Video has become very popular internet marketing tool. Companies are enhancing their own sites with video, as well as posting them video-sharing sites and sharing on social media. Video marketing is a highly effective way of reaching your target market and promoting your products and services. Video marketing is also significantly less expensive than television ads and other marketing methods. So if you have a real estate website then you need a video for promoting your services, latest listing and many more things. Real estate video marketing technique is very important and necessary for real estate business. There is far too much competition between the real estate companies and also consumers have less time; they have more distractions and want to make decisions with as less leg work. This is where video comes in. And the great part is video marketing can be just as affordable as traditional methods, while reaching millions of people. There are many benefits of using video marketing method for your real estate business it will not only increases the traffic on your website but also target the market and also promote your services and products. Now that Google has incorporated organic search results, videos are now showing up as a search result right alongside competing Real estate websites. So buyer is going to click on first on that video as you know YouTube is ranked within the TOP 5 most visited websites in the world. That means more and more people are interested to watch video on online. Video offers real estate business an effective, yet surprisingly simple and inexpensive, medium for connecting with consumers. Video marketing tool is also important for making a positive impression upon clients and customers to increases the sales. Attractive videos of your real estate business can have a positive impact on an organizations overall ranking on search engine results pages. With the video marketing tool your websites visibility improves in search engines and also in front of the consumers or customers. When people uses your services and they happy with services provided by you and when they are watch video of your business they can comment on that also this will increases your brand image among your customers as well as other people also who visit your website and people get start attracting towards your business and develop their trust upon you. This shows that online real estate marketing is very necessary for the growth of the business.

A major amount of home owners and potential home buyers have started searching for properties online. This will lead a chance to use a video marketing method for promoting properties that are selling by real estate agents. Video marketing as a form of property promotion makes a favorable impression on the mind of buyers and sellers. Creating a good video for promoting your real estate properties or listing on internet is not an easy task. For creating a video for your real estate business you need to be aware of few facts like content of the video you create, provide a great exposure by using effective and calculative distributing strategy like placing your videos on the sites that are popular and most of the people like to visit that website like YouTube, Facebook, Metacafe and many more. So using a video marketing tool for your real estate business is very important and provides many benefits for growing your business.

http://business.ezinemark.com/importance-of-video-marketing-in-real-estate-business-322d551c1ae.html

Copyright (c) 2010 Luie De Von

Real estate agents are constantly looking for marketing techniques that will allow them to promote the real estate properties they sell out. They often steer clear from conventional and expensive advertising tools like sign boards, streamers and TV and radio commercials. Instead they prefer using effective yet cheap media that will allow them to increase the awareness and interest of people on the real estate properties they offer in the market.

Postcard marketing is one effective marketing tool many real estate agents are using nowadays. This is a very versatile marketing technique since postcard production and distribution requires relatively small financial and time investment. Not only that. When it comes to generating positive responses, postcard advertising is very effective. This is why most real estate agents and companies are using postcards to advertise their businesses and properties.

Now, what are some creative ideas that real estate agents can incorporate in their postcard marketing campaigns? Below are four of them.

Postcard Marketing Ideas for Real Estate Agents

1.Use Testimonials. Postcards can be used by real estate agencies in highlighting their client success. They can do this by simply gathering testimonials, pictures, and profiles of previous clients who were able to find their dream homes through the services of their dependable real estate agents The accounts of satisfied clients will definitely convince buyers to try out the products and services offered by these agencies.

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Postcards can also be used by real estate firms to let their clients know how credible their company and employees are. Aside from using testimonials, they can also incorporate tables and charts in their postcards that will show the general satisfaction rate of their clients. In so doing, they can present their agencies as reliable and trustworthy firms that interested parties can easily contact in case they want to buy new homes.

2.Employ Postcard to Website Marketing Initiatives. Real estate agents and companies can also use postcards to generate traffic to their websites. To do this, they simply need to capture screen shots of their respective home pages and list down their URL’s in the postcards they intend to distribute to their target clients. They can also use bullet points of the online services they offer. This way, they can encourage their target clients to regularly visit their web pages for home listing, for redeeming special offers or discounts and even for signing up for mailing lists.

3.Use Unique Designs and Messages that Target a Specific Audience. People in the real estate business can also use postcards that contain attractive designs and direct to the point messages that will surely appeal to their target clients. How can they do this?

The need, concerns and aspirations of their target clients should be some of the things they must think of. For example, if they want to encourage professionals who live on the bad side of the town to buy the properties they offer, then they must come up with postcards that motivate these professionals to upgrade their dwellings and to transfer to better and more pleasant communities within their cities or states.

4.Try out something different. Since most real estate agencies offer the same services and online features, then real estate agents must think of new and fresh ideas that they can incorporate in their postcards. .

For example, they can provide downloadable guides to buying or selling different types of real estate properties. They can also offer to update their home listing every week. And they can even place articles and tips or pointers on their web pages which can help their clients in choosing the right real estate property. By highlighting these new services and information in their postcard advertising campaigns, for sure real estate agencies can expect a dramatic increase, not only in the number of their clients but also in their sales and revenues for the whole year.

http://www.articlesbase.com/business-articles/postcard-marketing-a-way-to-advertise-your-real-estate-business-3027424.html

Selling a home is never easy, but during the current buyer’s market in most cities a residence sale is more difficult than ever. That’s why selecting the best real estate agent can make a big difference in both the price you get and the speed with which your home sells.

Your first decision is whether or not you need a real estate agent. Approximately 20 percent of homes are sold without professional agents. However, most of those do-it-yourself sellers said next time they would hire a professional agent. Also, most do-it-yourself home sellers eventually hire a real estate agent to market their homes.

If you choose not to hire a real estate agent you will have to do everything yourself – from answering phone calls, through showing the home to any potential buyer, to legally handling the whole sale.

Although these tasks may seem formidable, your toughest job selling without a professional agent will be competing with the hundreds of other homes for sale through the local multiple listing service (MLS).

Since you only have one home to sell, it can’t really compete with hundreds of other homes in the MLS because a real estate agent will show at least a dozen of homes to a buyer which will fit his needs.

Before deciding if you need a real estate agent to market your home, it’s best to go through the procedure of selecting an agent. You will discover the specific services agents perform for home sellers and then you can decide if you need professional marketing help.

Ask your friends and relatives if they can recommend you some good real estate agents. To find out if you need an agent, you should interview at least three agents who sell homes in your neighborhood.

If some local agent had contacted you earlier about selling your home, make sure to include him in the selection of agents to interview.

Go through your neighborhood and pay attention to “sold” signs on houses and contact the agents who represented those homes. Newspaper classified ads are another way of finding out which agents advertise homes in your neighborhood.

The last step in choosing the right agent should be calling various real estate agencies and asking to talk to the manager. Then ask the manager for the name of the agent with the highest success rate when selling homes in your neighborhood. By asking to specifically talk to the manager, you avoid getting some inexperienced agent who is probably on floor duty when you call.

Many real estate investors simply do not pay enough attention to their marketing. You don’t have to have a huge budget to start a marketing plan. But if you don’t market, it will definitely cost you money.

Here Are My Top 4 Marketing Strategies to Create 6-Figure Income Real Estate Investing Businesses in 6 Months:

1. Direct mail campaign – A mail campaign is one of the best ways to market your real estate investing business. And, it’s very easy and cost effective. Besides the cost of acquiring the names, you will only have to pay for copies, envelopes and stamps.

Here are a few things to remember when starting a mail campaign:

When starting a mailing campaign, consistency is key. It takes several exposures (at least 3-5) before your prospects start feeling comfortable with the thought of doing business with you. This means that you cannot send out one mailing and expect to get a response. You will need to send out at least seven mailings, spaced seven to fourteen days apart.
Send both postcards and letters as part of your mailing sequence.
Envelopes should always be hand-addressed. Those that have pre-printed labels do not get opened as frequently.
Always start your mailing off with a headline that benefits the customer. Let them know what you can do for them. For example: “End your house worries today.” or “Sell your home for Fast Cash.”

2. Newspaper Ads– This is a more costly way of marketing, but when done correctly and consistently, you can get you a lot of bang for your buck. Newspaper ads can give you a lot of exposure, whether you are using them to buy or sell. The larger the circulation, the higher the advertising cost; but more people will see your advertisement.

Here are some things to remember when running ads:

Don’t be too wordy. Typically, you will pay for your ad by the word or by the line. You do not need to write a novel to get your point across. Write succinctly and you will spend less money and get a better response to your ads.
Don’t over-abbreviate. Some people try too hard to abbreviate the words in their ad that the reader almost needs a translator to read them. You want people to be able to read your ad quickly and understand what they have read.
Weekends give you the biggest bang for your buck. Most newspapers offer advertising specials encompassing the weekends. And more people have weekend subscriptions than daily subscriptions.

3. Website – Your website is an awesome tool that will create an air of legitimacy and credibility for you right off the bat. Of course, your website should look professional and well-maintained.

Here are some things to remember when marketing your real estate investing business with a website:

You can use your website whether you are buying or selling. If you are doing both, I suggest having two separate websites.
Present information clearly. Your site should be easy to read and should not have too much information on one page. This can get confusing. Remember with your website, less is more.
If you are selling, put pictures of your houses. The more information that you provide for people to look at independently, the more sales you will make.
Make it easy for your prospects to contact you. If people are visiting your website, they are interested in the services you offer. Because people tend to be impulsive, you want to make sure they have a way to contact you immediately.

4. E-mail Blasts — This technique is typically used when selling properties. It is very effective, whether you are selling to homeowners, investors or people looking to rent.

Simply put, you gather their e-mail addresses and whenever you have a new property available, you send an e-mail to your list to let them know.

Here are a few things to keep in minding when sending an e-mail blast:

Don’t send unsolicited e-mails. If the person has not signed up for your e-mail list or asked you to e-mail them, don’t do it. This is called spamming and Internet service providers take it very seriously.
When sending out a mass e-mail, put all e-mail addresses in the BCC field.
Before sending a lot of e-mails, look into an e-mailing program. I recommend one that allows you to send both text and HTML e-mails. There are some now that also offer shopping carts and merchant accounts that will allow you to take deposits and earnest money online.
It is important to include as much specific information about the property in the e-mail as possible. In fact, try to include a picture. This will allow your potential clients to view the house before they speak with you. In fact, by the time you speak to them, they may be ready to move forward.

Of course, there are many more ways to market your real estate business. But, I suggest you start with these four methods first. See what works for you. The more methods you implement, the more successful you will be. Follow these high powered marketing tips and you will create a six-figure income real estate investing business in just six months.

Many people are dreaming of starting their own real estate brokerage business, but didn’t know on how to start with it. To start your real estate business you must first create and established a lead generation system using of what they called state-of-the-art marketing methods.

Leads are the life and blood of any real estate business. This is where it depends the downfall and success of the business, and the fact that this is the key to client acquisition. The problem of most agents are when it comes to generating real estate leads on a regular basis. Of course, they all know that they have to put an extra effort to generate more leads and grow their business overtime. But, most of them are stuck when it comes to the actual implementation of the real estate marketing techniques and strategies.

The state-of-the-art marketing method is the combination of the properly customized website and blogs together with search engine optimization and back it up with inbound linking strategies. Having implemented all of these will surely bring unlimited free real estate leads to your business. On top of this, major search engines like with the Bing, Yahoo and Google opens a big window of chances for the local small and individual own company to capture that first spot in the search result pages.

This local search feature was announced by these web giants Yahoo, Bing and Google. With this feature you can now compete within your local area of which the competition in much lower. And this could guarantee you with a very high search ranking. As your site is rank high that means the more traffic your website will receive (I found out that the #1 keyword search term is equivalent to 40 percent of the total traffic the website will receive in return). This traffic will then go directly to your website landing page, where your lead capture system is placed and convert it into a customer. What does it mean? It means that you will be receiving unlimited commissions each month. Moreover, you can create your own brokerage company compose of agents that will work for you, when the time comes that you can’t handle the bunches of leads that you receive.

 

PART II

by Adam Walser

WHAS11.com

Posted on May 19, 2010 at 6:14 PM

(WHAS11) - It’s been called the fastest, easiest and cheapest way to own your own business… Fortune Hi-Tech Marketing, based here in Kentucky, is growing rapidly worldwide.

The company says average people can quickly make big bucks by selling products from well known, trusted companies.

But former Fortune managers tell WHAS11 that the company is a pyramid scheme, where raises and promotions are not based on product sales, but on recruiting.

FHTM is seemingly turning up everywhere…all over the Internet, on YouTube and in meeting rooms, auditoriums and restaurants in all 50 states.

An estimated 200,000 representatives have been recruited, mostly at scheduled weekly gatherings.

In Louisville, they’re held at the Fern Valley Inn and at Furlong’s Restaurant.

“You’re gonna get paid 0,000 a year for doing exactly what you do today,” said Florida Fortune Representative Trey Knight, one of the company’s top recruiters in a promotional video obtained by WHAS11.

Todd Rowland, a Fortune Rep from Arkansas, claims before a packed meeting room, “Last month, what I was paid on a monthly basis was more than I would have been paid in five years coaching at the high school level.”

The pitches promise fast cash with help from a higher power.

Kevin Mullens, a Pentecostal pastor out of Crawford, FL delivers his recorded speech inside a church.

He encourages other pastors in the audience to get involved by signing up members of their congregations.

“The Lord wanted you to be here today,” he says during a recruiting session under a cross. “Can’t survive. Can’t pay your bills and all of the sudden, the Lord opened a door.”

FHTM says you can make money by representing products your family already uses, like GE, Dish Network, Travelocity, and Home Depot.

“Everyone in this room is familiar with these names on the screen,” said Woodson Gardner, an Executive Sales Manager from Charlotte, NC, as she shows a Power Point presentation featuring the names of  several Fortune 500 companies. “Chances are you are already doing business with them. They factor in your life. They factor in your world.”

But some former representatives we talked to said that the focus of Fortune Hi-Tech Marketing is on anything but the products.

“They don’t even train you in how to sell the product,” said Joseph Isaacs of Tampa, who joined Fortune in 2009.

“It’s a people mill. They just run them through,” said Isaacs.

“Your promotions are not based on product volume. They’re not even based on product sales. They’re based on the number of people you bring in and recruit into the business,” Isaacs said.

Recruitment is a recurring theme.

“When you get your first three people signed up, you will have made 0, so you’re quickly back to even on your investment,” said Rowland, while pointing to a graph on the screen during his presentation. “Then we’ll teach them the exact same thing and everything necessary to repeat the process.”

“If you’ve got 90 people in the room and five of them are guests, something’s wrong. It means you didn’t put someone in the car and bring them,” said Mullens, speaking at the church.

Joseph Isaacs brought plenty of people to meetings, and signed them up for FHTM. That helped him quickly rise to the level of Regional Manager.

“98 percent of my income came from recruiting others into the business,” Isaacs said. “I made in residuals in six months.” Residuals are the payments from the sale of products.

The commissions are as low as one-half percent, according to Fortune’s pay structure plan.

“If I got switch my own cell phone over, as an example, I make a a month on my cell phone bill. So I’m making a year. If I switch over somebody else, I make a nickel a month, so I make 60 cents a year.”

But payments received for recruiting new members range from 0 for those at the lowest level to 0 for a National Sales Manager.

Former representatives say that the top National Sales Managers can each make ,000 on a good night of recruiting, so they constantly tour the country, speaking at local Fortune meetings.

“He’s there for one reason and one reason only. When you get in the business, the guy makes 0. So the only thing he cares about is your 0. He doesn’t care if you’re successful or not. He knows it’s a numbers game,” said Isaacs.

WHAS11 talked to another woman who sold her business to join Fortune.

“I can’t tell you how stupid I feel that I fell for this,” said the woman, who doesn’t want to be named.

“Once I started doing the numbers, I realized something’s terribly wrong here,” she said.

The former Regional Director says Fortune overcharges for many products.

“I called Allstate and asked them how much this package of roadside assistance would be. It was a year. Ours was 1.”

Each Fortune representative is required to buy or sell multiple Fortune products and services in order to accumulate points which allow them to get paid.

Fortune also charges service fees of up to a month just for members to receive weekly commission and bonus checks.

That’s in addition to a 9 joining fee, a 0 optional training fee and a 9 annual renewal fee.

Fortune Hi Tech Marketing, headquartered in Lexington, KY, was formed by Paul Orberson and Tom Mills.

Both made millions of dollars in the now-defunct Excell Telecommunications network marketing company, which sold long-distance service in the late 1980s and early 1990s.

“Just this year, there have been three magazines, two cover-to-cover, plus there’s been a book written about Paul, our company, his journey,” said Knight, showing the magazine and book covers to an audience of potential recruits.

Knight says in the presentation that Fortune has revenues of 0 Million per year.

Yet the whole operation is based in a suite in a Lexington Office building that it shares with several other businesses.

According to Fayette County, KY land records, Fortune does not own the building, which is featured prominently on the company’s website and in marketing  materials.

“If they told you that, the smoke and mirrors would all be gone,” said Isaacs. “They have to have this big facade that they’re this giant mushroom.”

WHAS11 News recently went to the corporate headquarters try to learn more.

Adam spoke with Fortune C.E.O. Tom Mills.

Their crew also recorded the interview.

“People, they’re having some tough economic times,” said Mills. “There is the possibility that they’re willing to work hard, that they can come with our company and make some money.”

“Everybody wants that dream to be able to have your own business. Be able to build something and not have the boss,” Mills said. .

WHAS11 asked Mills about Cease and Desist Orders filed earlier in 2010 in North Dakota and Montana.

The Montana Auditor alleged that Fortune conducted “a pyramid promotional scheme”.

Included in the complaint are letters from many of the alleged partner companies saying that they have no direct sales agreements with Fortune Hi-Tech Marketing.

“I have a great deal of respect for the people from both North Dakota and Montana,” Mills said. “The authorities handled it appropriately in my mind, and I think we’re moving forward and we’re still doing business in their states.”

To continue doing business in those states, Fortune will have to pay about million in fines and refunds. It will also have to change many of its business practices, according to Consent Agreements.

“We can’t control, even though we try, everything that’s said throughout the country. We’re gonna be doing some more concentrated training,” said Mills.

But Joe Isaacs says he doesn’t expect the company to really make changes.

“It’s an endless recruiting scheme, because it never stops. If you stop recruiting. you don’t have any income. You’re basically done,” Isaacs said.

 

 

by Adam Walser

WHAS11.com

Posted on May 20, 2010 at 12:15 AM

Updated yesterday at 12:15 AM

Related:

I-Team Investigation: Fortune Hi-Tech Marketing – Part 1
Montana’s Cease and Desist order against Fortune Hi-Tech Marketing, Inc.
North Dakota’s Cease and Desist order against Fortune Hi-Tech Marketing, Inc.

 

(WHAS11)  At 6:00 p.m., we took you inside Kentucky-based Fortune Hi Tech Marketing.

The fast-growing company sells products and services, but former members tell us that they made most of their earnings from recruiting new members.

Fortune is believed to have 200,000 members and revenues of up to 0 million a year.

But the company has also been the target of plenty of complaints, from the Better Business Bureau, to the Kentucky Attorney General’s Office, to consumer protection offices in other states.

By most accounts, Fortune Hi Tech Marketing is thriving.

Its members and recruits fill up hotel meeting rooms, churches and even auditoriums nationwide; thanks largely to get rich pitches and relentless pressure to recruit.

“Don’t leave this business!  For your children’s sake!  For your wives and husbands,” pleads Fortune founder Paul Orberson in a video.

“Let’s get you in the system right now,” Pentecostal pastor Kevin Mullens said in a recorded sales pitch.  “Get your game plan.  Get your system.  Get your business paid off.   How soon can you have 5 to 10 people in your house?”

“They announce it at the meetings,” said a former Fortune Regional Manager that WHAS11 interviewed.  “They talk about how much they’ve grown.  Right now, I believe it stands at 200,000.”

But there’s also a growing disillusionment among many Fortune members.  The former Fortune rep quoted above said she sold her business to join the company.

“It’s not right,” said former Fortune Regional Manager Joseph Isaacs.  “There are a lot of people in a recession that are getting burned.  There are a lot of people who are getting hurt,” said Isaacs.

Isaacs said most of the money he earned came from recruiting dozens of new members, not from selling products.

“I filed a complaint with the Better Business Bureau of Kentucky.  Two weeks later, I got a letter from Fortune telling me I was terminated.  I wasn’t wanted as a rep anymore and it told me to go away,” said Isaacs.

They are not alone in their complaints.

North Dakota and Montana both filed Cease and Desist orders against the company.

In Montana, the state auditor describes the company as a “pyramid promotional scheme”, in which most members they contacted earned little or no money.

Fortune had to pay about million as part of a consent agreement reached last month.

Fortune C.E.O. Tom Mills said those incidents were caused by a few people who didn’t understand the business.

“We can’t control everything, though we try, everything that’s said throughout the country,” said Mills.

Mills didn’t tell us much about his company.  “I don’t really know the number of active reps in the country and Canada and the United Kingdom,” he said.

But when pressed, Mills named his top selling product.  “With Dish, we’re one of their top two or three sellers.”

A letter from Dish’s legal department said the company is not a partner of Dish, but a third party contractor, which anyone can become.

GE, Travelocity and Home Depot have written similar letters denying any direct relationship with Fortune.

Some representatives of Fortune claim sales of 0 million a year.  Yet only five dozen people actually work in the rented suite in Lexington, KY which serves as the company’s headquarters.

Employees there aren’t on the phones talking to customers, but to Fortune sales reps from all over the world.

“Kentucky’s our home state and it’s a matter of pride and honor that we stayed here,” Mills said.

The state of Kentucky is now starting to take notice of Fortune, including the Attorney General’s Office.

“We work in conjunction with federal, state and local law enforcement, and with agencies at the federal, state and local level,” Conway said. “We’re aware of the situation.  We’re monitoring it. Besides that, I really can’t say much.”

The Better Business Bureau, which gives the company an “F” rating, has received more than 40 recent complaints.

“From all I can tell about this operation, it’s primarily about recruiting other people into the network,” said Louisville BBB President Charlie Mattingly. “So I would say people should be cautious.”

“Can you make money in this business? No doubt about it,” said Joseph Isaacs.  “You’ve got to recruit tons and tons and tons of people.  If you can’t do that and you want to just sell products, you won’t make very much at all.”

“…this company, you cannot make an income just on your own by selling these items,” said the former rep, who didn’t want to be named.

Former representatives said there are constant recurring fees.

From 9 to sign up, to training costs, to website fees, to mandatory purchases and even charges of up to a month just to get paid.

They quickly add up to several hundred dollars a year.  That’s bad news for the growing ranks of the unemployed who turn to Fortune.

“People, they’re having some tough economic times and there is the possibility that if they’re willing to work hard, that they can come with our company and make some money,” said Fortune C.E.O. Mills.

“Most people that become involved go broke,” said Isaacs.

But a handful of top Fortune managers are also faring well; earning up to 0 for each new recruit who signs up.  Former reps told us that National Sales Managers can earn tens of thousands of dollars on a good night.

“The problem with pyramid plans is that the people on the front-end make money, but the larger number of people on the back-end always lose money,” said Mattingly.

Only time will tell if Fortune will face more governmental actions or keep on growing.

“My goal, obviously, would be to be the biggest, best network marketing company ever,” said Tom Mills.

 

When it comes to being successful in the real estate business, you need to use a multiple component strategy to attract homebuyers to your website and keep them there. You can accomplish this with the winning online marketing and sales strategies that have been proven to work.

Your website is the first consideration, since you only have a few seconds to make a first impression. Analyze the appearance it gives. Is it professional and easy to navigate? Is it helpful in finding them the homes they are looking for using the MLS system and integrated real estate IDX searches? Cultivating new leads means making customers come to your website and stay there to find what they are searching for. It also means getting them to sign up for newsletters or contact information on listings so that you can get your foot in the door and make a sale.

Search engine optimization is helpful in driving online traffic to your website. Without it, you could have a hard time competing in a highly competitive real estate company market. Winning sales strategies for online marketing include having an SEO or search engine optimized website to drive your website to the top of the search engine rankings.

Real estate listing syndication and property launch of individual property websites can be crucial in grabbing the attention of pre-qualified buyers and helps you to increase market share because they can find listings easier and faster, which makes them more cost effective.

These strategies might require the help of experts that specialize in IDX search, real estate website design and real estate online marketing to make the entire process a success. Wasted time is wasted money in commissions, so you can’t afford to do your online marketing and sales efforts by experimentation. When it comes to the success of your real estate business, you need to incorporate the best websites, IDX property searches and sales strategies you can find or another real estate company will.

Because most real estate experts aren’t necessarily experts in the online marketing techniques, many of them waste time trying different methods without results. Trying to save a few dollars by doing some of the work themselves can cost thousands of dollars in lost sales commissions in a short amount of time. There are ways to optimize your website for the best customer experience and you can build a loyal customer following from the leads you are able to generate.

Of course, they have to find your website in the sea of thousands that might have listings that are equally attractive. This is where search engine optimization can be so important, yet it is more than a random repeating of certain keywords or phrases. In fact, some real estate websites can get penalized and lowered in rankings because a novice will keyword stuff a website or not fit search engine rules and guidelines. Once this happens, your online presence will virtually disappear. This is a risk that isn’t worth taking, when it can be so affordable to get expert help and generate more sales leads. Consider an expert in online marketing and sales strategies for real estate business- learn more at http://www.yourmlssearch.com.