Kentucky Real Estate Business

Posts Tagged ‘Increase’

How Real Estate Agent Direct Mail Marketing Can Increase Your Business

According to the US Postal Service, 98% of consumers bring in their mail the day it’s delivered, and 77% sort through it immediately. Now, imagine a piece of Real Estate Agent Direct Mail strategically delivered to one of those consumers, filled with information that addresses one of their immediate needs. It’s like scheduling a face-to-face meeting with your ideal consumer, since Direct Mail gets you literally in the front door!
If you are a Real Estate Agent in Orange County, California searching for the most effective way to reach your clients and prospects, Real Estate Agent Direct Mail Marketing may be the answer you’re looking for. Here are some ways Direct Mail Marketing can effectively increase your business…

Hit your target.
Determine who you’re trying to reach and focus on reaching them. Mass advertising can be expensive and isn’t always an option for small businesses. By contacting only your ideal client through targeted Direct Mail Marketing,  you eliminate unnecessary marketing efforts and drastically increase your return on investment.

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Connect on a personal level.
Addressing your clients by name, and offering them service based on their needs, forges an automatic connection which makes them more likely to respond. In fact, 55% of consumers “look forward” to discovering the mail they receive, and you want to ensure your piece is there for them to discover.

Customize it your way.
Infusing the unique traits of your business into your Real Estate Agent Direct Mail Marketing pieces is easy, and you can customize your program the way you want. Some examples of customization include showcasing real estate accomplishments, informing readers of market trends, or simply wishing them a happy holiday!
Give them something to hold on to.
Physically placing your message in your customers’ hands engages them in a tactile way, and providing them with useful information encourages them to interact with you and keep your piece handy.

Track your success.

Real Estate Agent Direct Mail Marketing is one of the few media channels that allows you to track the success of your campaign, and it’s as simple as counting the responses you received from that particular piece. By tracking and analyzing your results, you can make the necessary adjustments to your program to generate more leads.

The key to building a strong brand as a Real Estate Agent in Orange County, California and increasing that brand’s value is consistent, regular marketing, and Direct Mail marketing pieces are an easy, cost-effective way to do this. Connect to your target client today with Direct Mail marketing and increase your business!

Michele Butler is the Owner of All About You Marketing, a company that specializes in marketing and promotional items for real estate agents in Orange County, California.  She can be reached at 714-960-9878 ext. 302 or Michele@AAYMarketing.com.

http://www.articlesbase.com/marketing-tips-articles/how-real-estate-agent-direct-mail-marketing-can-increase-your-business-4151648.html

After taking a steep dip in 2009, house prices in Cape Town are slowly on the increase, statistics from Absa Home Loans show.

While house prices declined in all provinces, metropolitan areas and coastal regions in real terms in 2009, the Western Cape experienced one of the sharpest declines with a 7,6% decrease in real terms during the year, according to Absa’s latest statistics.

In Cape Town, house prices were down 0,7% in nominal terms, and 7,3% in real terms. Of all metropolitan areas in the country, only the greater Johannesburg area performed better than the Cape Town property market with nominal house price growth of 2,8% last year.

In the last quarter of 2009 – the latest available statistics – an average house in Cape Town cost R1,11 million, indicating an increase of 1,4% on the last quarter of 2008. This is showing that the housing market is slowly getting out of the doldrums, with banks’ forecasting growth for 2010 of between 6% and 8%.

In the middle segment, or houses between 80m² and 400m², the average Cape Town house cost nearly R1,7 million by the end of 2009, and improvement of 6,1% compared to the end of 2008.

Investors are also returning to the Cape Town property market to buy prime property at good prices before the market takes off again. In addition, increased lending from banks and relatively low interest rates are also expected to boost the market this year.

Cape Town, with a reputation for being extremely well managed compared to South Africa’s other metros, is also an award-winning tourist destination. Some estate agents believe that World Cup fever will provide additional impetus in the Cape Town property market, especially in popular tourist areas like the city centre and along the Atlantic Seaboard.

Increasing your landing page conversion rates is very important. However, before we can talk about how to improve your landing page conversion, you have to know what a landing page is and how it can help to increase your sales. The landing page is the page that people land on after clicking on one of your ads.
It’s very important once they get to this page that they like what they see. Most of the time you can either grab them in the first few seconds or lose them. Your landing page is by far the back bone of your whole Internet marketing plan. Without a good landing page, you are going to be doomed to fail from the start. No matter how good your ad is or your product is, not having a good landing page is going to kill your business and customers. Now that you know what it is, we are going to talk about five ways that you can improve your landing page conversion.
First of all, whenever you place an ad, you want the ad to be linked to your landing page. The first thing that you are going to want on your landing page is to have it look very appealing to the eye! When they see your page, you want them to be hooked and not ever want to leave from there. The next thing that you are going to want is to get rid of a lot of the text. Sure you are going to want some, but you have to remember that most people just skip through a wall of text.
Ensure you have included a call to action towards the top of the page. There should be calls to action sprinkled throughout the remainder of your landing page content as different people have different tipping points in the sales process. Your sentences should be brief or dot-points.
So too much text just turns people off. Next, you are going to want to make sure that you have color and pictures, but you do not want too much. You want to make sure that you get a good vibe from your site, but at the same time, too much color or too many pictures will just scare them away. After that, you are going to want to make sure you only have one link on your page, and that is going to be the link to get into your main site.
You do not want people straying off on your home page to different places. Last, but not least, if you have any success stories that people have sent you, you may want to place them on your front landing page. People like to hear that the product they are about to use is being praised.
Having a great landing page is very important to the success of your online business. If you want everything to run smoothly and capture the sales you are going to want to make sure your landing page is a good one.
To Your Success!

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.  It’s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.  The same is true for those who make use of other pages like a “contact us” page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.  So if you still don’t have a landing page for your ads, you better start creating one now.  And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

After taking a steep dip in 2009, house prices in Cape Town are slowly on the increase, statistics from Absa Home Loans show.

While house prices declined in all provinces, metropolitan areas and coastal regions in real terms in 2009, the Western Cape experienced one of the sharpest declines with a 7,6% decrease in real terms during the year, according to Absa’s latest statistics.

In Cape Town, house prices were down 0,7% in nominal terms, and 7,3% in real terms. Of all metropolitan areas in the country, only the greater Johannesburg area performed better than the Cape Town property market with nominal house price growth of 2,8% last year.

In the last quarter of 2009 – the latest available statistics – an average house in Cape Town cost R1,11 million, indicating an increase of 1,4% on the last quarter of 2008. This is showing that the housing market is slowly getting out of the doldrums, with banks’ forecasting growth for 2010 of between 6% and 8%.

In the middle segment, or houses between 80m² and 400m², the average Cape Town house cost nearly R1,7 million by the end of 2009, and improvement of 6,1% compared to the end of 2008.

Investors are also returning to the Cape Town property market to buy prime property at good prices before the market takes off again. In addition, increased lending from banks and relatively low interest rates are also expected to boost the market this year.

Cape Town, with a reputation for being extremely well managed compared to South Africa’s other metros, is also an award-winning tourist destination. Some estate agents believe that World Cup fever will provide additional impetus in the Cape Town property market, especially in popular tourist areas like the city centre and along the Atlantic Seaboard.