Kentucky Real Estate Business

Posts Tagged ‘Creating’

By Ferdinand Kjaerulff

At a time when the number of homes on the market is increasing, prices fall and they take longer to sell, typically with the least well advertised taking the longest to sell. Very often the buyer finds it difficult to envisage how your home can be remodeled or refurbished once he or she has moved in. This is a challenge that is difficult to resolve simply with the pictures from a traditional real estate broker, floor-plans or time-consuming viewings.

Emphasizing its typical approach to this market, a web-based design tool launched by RobinHus.dk offers completely new opportunities for streamlining the sales process and reducing the cost of real estate trading. The RobinHus tools allow visitors to the website to experiment with all the opportunities presented by your home in a way that can encourage buyers to place a greater value on your property. When the interior of the dwelling is decorated according to the buyer’s own tastes and preferences, there is huge potential for increasing the value of what is otherwise just another empty room, standard picture or one-dimensional floor-plan.

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LoveMyHome is not just a representation of the property as it is – or how the seller would like to present it – but is quite literally transformed into a “”playground” in which the interested buyer can fulfill the full range of his or her dreams for the potential new home.

It also represents a whole new business model for the housing market, in which real estate agents and internet sites can add monetary value to their web traffic through a brand new online design experience. This new way of presenting homes for sale benefits “product placement” as a relevant and valuable service to the online visitor and potential buyer – in contrast to the largely irrelevant and intrusive banner advertisements that frequently detract from the display of homes for sale.

It also represents a whole new business model for the housing market, in which real estate agents and internet sites can add monetary value to their web traffic through a brand new online design experience. This new way of presenting homes for sale benefits “product placement” as a relevant and valuable service to the online visitor and potential buyer – in contrast to the largely irrelevant and intrusive banner advertisements that frequently detract from the display of homes for sale.

http://www.articlesbase.com/interior-design-articles/creating-value-for-your-real-estate-business-4856147.html

When a potential customer clicks on a link on the search engine result page or a pay per click advertisement, the landing page that appears can make or break your online business. If you are not careful in designing your landing page, you will lose potential buyers. How do you make your landing page relevant to what the searchers want and make it convincing for them to take an action?By following the eight simple techniques discussed in this article, you will be able to create landing pages that produce results. So, next time before you start dipping into your pocket for a pay per click ad campaign, make sure that your landing pages are ready to make the conversion possible.1. Create lots of landing pages and group them into two distinct groups. In fact create landing pages for each keyword you are targeting. Each landing page should be focused on one keyword only. Categorize your landing pages into two groups. One group is for people who are doing their research on a product before making a decision to buy the product and the other group is for people who are ready to buy the product.The research related landing pages should be full of quality contents, reviews, comparison of different brands, etc. However, if the buyer is already made up her mind make it easy for her to go directly to the landing page that is ready to take orders.2. Make your landing page simple. Simplicity rules in the web. Don\’t assume anything. Something that is obvious to you, is not so obvious to your visitors. Your visitors are busy. They don\’t have time to figure it out. If they can\’t find what they are looking for, they will leave instantly.Every landing page should serve one and one purpose only. Determine the purpose of the landing page, design it accordingly. Make it simple to navigate. Use heading and subheadings to increase the effectiveness of your contents. Use bold texts, colors, and larger fonts to highlight the benefits of your products. Use bulleted items and white spaces to make your contents easy to read.Hire a professional to design the page. Web page design has changed considerable over the years. Just because you know HTML tags, it does not mean you can design a good page. Get your copy proof read by others for spelling and grammatical mistakes.  You can hire a professional by participating in various web masters\’ forums.3. Only obtain the most  relevant information from visitors. If you are collecting leads by offering free reports or product demo, get only the names and email addresses of your visitors. Don\’t ask for their grand ma\’s last name. Make it quick for the visitors before they decide to bail out and leave your site and never come back again.Once you establish yourself as a trusted online business, you can collect more information for refining your marketing strategy. Even if you are a trusted name, for new users only collect  information that you absolutely need for follow ups.4. Have plenty of calls to action. A call to action is a must for every landing page. You want users to do some thing once they start scanning your content. Don\’t let users think \”what next?\” You want users to \”Try it Now\”, \”Try it Free\”, \”Download Instantly\”, \”Click Here For a Free Sample\”, etc.Whatever is the call to action, you should have it in multiple places on the landing page because people don\’t read the entire page. They scan the page and  read contents that are of particular interest to them. When they are reading the content, they should have the call to action in the vicinity.5. Use multimedia strategically. Besides texts, pictures, videos and sounds are becoming popular in landing pages. Don\’t start playing music as soon as a visitor lands on you page. Let the users control their experience. Use relevant pictures only. A pictures that is not related to your landing page is a distraction.If you are using videos for product demo, you can create separate YouTube channels for all your videos and embed those videos in your landing pages. Don\’t just drop video files in your web server and put links to the files.6. Make your landing page trustworthy and secured. Every landing page should have links to contact information, terms of service and a privacy disclosure. Provide multiple ways to contact you. Use at least email, instant messages, and twitter for communication channels. If possible, also  provide a phone number.You privacy policy should clearly state what you are going to do and not going to do with the information you collect from your visitors and how you are using cookies that you place on the users computers. Use secured socket layers (SSL) for all credit card transactions and use an SSL logo as a reminder to visitors that your site is secured.7. Provide feedback to your visitors after they respond to your call to action. After you have successfully converted a lead, take your visitors to a confirmation page. List every thing they expect to receive because of their action.Provide links for downloading your products. Thank them for their action. At this stage you can ask for more information about them. You can ask them to participate in surveys, read your blog posts or subscribe to you newsletter for more information related to the product they just purchased. 8. Test different version of your landing page using Google Website Optimizer. The optimizer is a free tool you can use to test the effectiveness of different landing page designs and contents. You can try different combination of contents to find out a design that converts the most. As you increase the conversion rate, you also improve visitor satisfaction and convert your one time visitors to repeat visitors.

As a quick turn real estate entrepreneur one of your highest priorities for growing your business should be marketing. Obviously there is more to the business than just marketing, like negotiating and closing deals, but your marketing efforts are what drive the whole process by providing a steady stream of leads for you to negotiate and turn into deals.
All other things being equal, the strength of your bottom line is proportional to the strength of your marketing, period. Many educators even say that you should consider yourself to be in the marketing business rather than the real estate business, and there is considerable wisdom to this advice.
Getting lots of business is no accident. An effective marketing campaign cannot be begun or sustained without a detailed and goal-oriented plan. There are at least four elements that are crucial to designing a marketing plan with wings that will take your business to new heights of success. They are the target audience, or who you want your marketing to speak to, the marketing message, or what you want your marketing to say, the method of delivery, or how you will say it to them, and your marketing budget.
Without having a clear idea in your mind of who you are marketing to, all of your marketing efforts will be a shot in the dark. Who are your customers or clients? What do they do and what are they like? In quick turn real estate there are two main classifications of customers that are important for your business: sellers and buyers.
Buyers can be further classified into wholesale buyers, who buy professionally, and retail buyers, who buy to have a place to live. Your plan should include a detailed description of the types of individuals you are marketing to, including what their habits are and how to reach them.
Your marketing message should not only get the attention of your target audience, but should also inspire them to take action. Figure out who your customers are, what they are in need of, and how you can provide it. Then let your marketing message tell them how doing business with you can solve their problem, and command them to contact you by phone, fax, email, website, singing telegram, in person, or whatever works best for your business.
Once you know what you want to say and who you want to say it to, you need to know how you are going to say it to them. How will you get in front of your prospects and get their attention? There are many ways of doing this including through email, postal mail, bandit signs, outdoor advertising, business cards, and classified ads, to name just a few of the more common ones. Your plan should include as many methods of delivery as you can consistently handle and track the results of.
Finally your plan should also include a budget that details how much you will spend to implement it over the coming months, preferably all the way out to a year. This could be conceived of as a dollar amount or as a percentage of gross business revenues. However you plan it, you should plan to consistently reinvest profits into marketing and growing your business if you don’t want to keep working as hard as you are right now for the rest of your life.
Once you have designed and begun to implement your plan, stick to it until you see results. Use common sense of course, but realize that it takes time for the full effect of a marketing plan to be felt and don’t expect results overnight. Allow your advertising time to saturate the market and build up the momentum that will keep your business rolling for a good long time.